Peter Palmer: Hyundai Tops Customer Loyalty List

Hyundai recently landed atop the 2015 Brand Keys Loyalty Leaders List. Headquartered in New York, Brand Keys is a customer engagement consultancy, publishing an annual study examining consumer relationships and experiences with 753 brands in 68 categories.

This year marks the sixth consecutive year Hyundai took the top spot in the automotive category.

“Receiving the number one spot for the sixth year in a row is testament to Hyundai’s relentless dedication to its customers,” said Robert Passikoff, Brand Keys President.

Passikoff believes Hyundai has a clear understanding of their clientele; one of the reasons why they continue to make the Brand Keys list.

“The company’s ability to formulate change from customer feedback shows how well it is listening to consumers, putting Hyundai at the top of our list in the automotive category,” he said.

Dean Evans, Hyundai Motor America, Marketing Vice President, felt recognition should be given to how the cars are built.

“Hyundai’s vehicles are engineered to exceed customer expectations throughout our entire lineup,” he said.

40,128 respondents self-selected categories in which they are regular consumers and the brands for which they most identify with. Rational and emotional aspects of the categories were presented in the questionnaire to target prime motivators for brand loyalty. The assessment looked for what triggered customer engagement and how well brands either met or exceeded those expectations and interactions.

Over the summer, Hyundai unveiled a new collision repair program, aimed at closing the gap between dealership and independent body shops in the name of customer service.

“Earning the top spot in the automotive category for a sixth year in a row showcases our commitment to processing customer feedback to drive future innovation,” Evans said.

The complete 2015 Customer Loyalty Leaders List is here.

*Carl Anthony is Managing Editor of Automoblog.net.
Contact him: carl@automoblog.net